Development should follow a Blueprint

Originally printed in the Martinez News-Gazette Thursday, July 31, 2008

Word on the street is we’re once again raising the specter of redevelopment as the end-all-be-all solution for what ails downtown Martinez. Never mind redevelopment’s other name.

Corporate welfare is defined as: government programs that provide unique benefits or advantages to specific companies or industries. Redevelopment, in this context, burdens taxpayers with the costs of building retrofits and special projects but absolves landowners of their fiscal obligations while protecting their financial interests. Pretty sweet deal if you can get it. That’s like buying a historic landmark for half the price of a modest home then getting money to fix it up. Wait, I forgot…

Redevelopment is also touted as a revitalization tool, dressed up, trotted out and fed to citizens as a way to grow personal income. Yet when the census bureau compiled figures from a ten-year study (1979-1989) two bay area cities lend an interesting perspective; Benicia, which had no redevelopment agency, saw its citizens’ personal income grow 122 percent versus 114 percent in Alameda, which did have an RDA.

Lastly, redevelopment is looked upon as Ivory Soap’s answer to cleaning up blight. But what is blight, exactly? Ask ten different cities to define it and you’re likely to get ten different answers. Is it accurate to say our downtown retail district falls into the category of blight? Maybe, or just maybe the empty storefronts would be thriving businesses if the buildings themselves were modernized and up to code. However, should that financial burden be borne by the very same taxpayers likely to become patrons? I remember something about a tea party held for similar reasons.

Interestingly enough, I am not saying that change or growth should be summarily dismissed. If the city was considering creating a walkable community like those highlighted in a July 7 Wall Street Journal article, we could on to something. The headline read: “Sacramento’s ‘Blueprint’ for Growth Draws National Attention” and spoke to the issue of smart growth.

This so-called ‘Blueprint’ is a computer-based model that allows ordinary citizens, city officials and developers alike the hands-on experience of designing a community, then seeing the results specific buildings have on issues Martinez is already talking about.

In addition to the other drawbacks redevelopment presents there are solid concerns about the impacts to traffic, pollution and job growth Martinez’s current specific plan could impose. But imagine having a tool that allows the common man about town the ability to see fifty years into the future and see the impacts these decisions will have on our city. Well, according to the creators of the software Sacramento is using to plan for their growth, we can.

In my opinion it would be prudent of our new city manager to look into hosting town hall type events utilizing the Blueprint model to either make a case for Martinez’s specific plan or conclude the plan is flawed and make the necessary modifications.

Finally, and this is more a pet peeve than a final point: this referring to the downtown retail district as a town, while pitting the residents against the rest of the city needs to cease. Martinez is not a splintered, backwater town amidst an otherwise jewel of a city. But I appreciate the clout this message affords those who benefit most by perpetuating it. 

A Creative Bent

Joyce Bier, Knotts Berry Farm circ '70s

It was Halloween in the early 70's, I was nine or ten and my best friend Heidi G. invited me to a party. I don't remember when I'd asked permission to go, what I do remember was the day of the party my mom took a pair of white leotards, top and bottoms, and tie-dyed them forest green. She colored and cut leaves from construction paper to affix to the 'stalks' and fashioned a big yellow, tissue paper, flower for my head. By the time my mom was done, I was a sunflower. That's who she was.

I'd love to regale you, dear reader, with warm stories such as this but growing up I felt separate and apart, like Marilyn from the Munsters.  There was a dark side to all of this creativity, and I'm an expert at compartmentalizing. It wasn't until my mom was forty-five, I was twenty-five and a single mother of three children, when that dark side had a name, bipolar disorder.

In the 90's, I moved my family to the bay area, armed myself with my first computer, an eMachine, the internet, and found Patty Duke Austin's book, A Brilliant Madness. I finally began to piece together my personal history.

If you haven't gotten it yet books are my constant companion; they've been my refuge, my safe haven. Even at the point of sitting vigil as my mother lay dying; I allowed myself to be transported from her room at the Brun's House, to a land of furry footed little people, stout and hardy dwarves, elves and their envious oneness with the natural world. My love of reading is just one gift my mother passed on.

I don't know if my mom's creative bent was a byproduct of her illness, what I do know is whether she was; repainting furniture, macraming plant hangers, tie dying clothes, drawing in pastels, stringing sinew over metal hoops to create dreamcatchers, or doing hair, my mom was the epitome of artistic expression.

Maybe my finding the Creative Placemaking whitepaper was kismet. Today, on the eve of my mom's birthday, helping young people express their creative talents feels like the right way to honor her. Maybe by helping others express their potential I can pay tribute to a potential unrealized.

Martinez: A Tale of Two Cities, with apologies to Charles Dickens

It's been two months since the abrupt ending to my happily ever after fairy-tale. The pain is still fresh; I expect it will be for a long time. But causes keep me going and here in Martinez, I don't have to look too hard to find them.

If you haven't heard AOL has a hyper-local on-line presence dedicated to providing topical news top tier news outlets tend to ignore. That's an over-simplification but hey, this is my blog. Here in the City of Martinez you can find them at www.martinez.patch.com, my friend Jim Caroompas is the editor.

Ya I know, I work for the hometown print paper, shouldn't I feel threatened? No, each offers something unique but I digress. On January 30th a member of our community, Pat Keeble, posed this question on Patch, "Why don't we have a dog park in Martinez?" I responded by pointing to an op-ed I'd written for the Martinez News-Gazette August 28, 2008 and saved to my blog.  

One of the comments I captured in my dog park post highlighted a disturbing schism, half our residents don't consider themselves part of Martinez. It was local historian, Harriett Burt, who told me our city has tried to overcome the idea of two Martinez's for decades. Another comment touched on political obstacles residents seemingly face.

Everyone reading this blog (all five of you) know I extol the virtues of social media and the Internet. I imagine the idea of unfettered access to the world's information as the inspiration for the Library of Alexandria. Romantic fancy, maybe, but again this is my blog.

Another author/friend I've made as a result of Twitter, Storm Cunningham may have nailed the generational issues Martinez faces. Storm is part of the TED community; "TED is a nonprofit devoted to Ideas Worth Spreading."



Again maybe it's the romantic in me but the notion of the world's thinkers freely sharing their ideas, best practices, experiences, I imagine how it must have been to sit at the feet of philosophers like Plato, Aristotle.

The answers to healing our schisms and revitalizing our community will not be found in the individual silos (historical society, arts association, chamber of commerce, downtown association, merchant groups) we seem so fond of. Nor will they be found in the one-off (white linen eatery, marina, streetscape, low-income senior housing, cannabis dispensary) projects Martinez is famous for.

The answers to revitalizing the City of Martinez will come when people divorce themselves from their preconceptions and egos. The answers are out there, we just have to be willing to look. In the meantime, I hope you enjoy Storm's talk but more than that I hope you're inspired to take meaningful action like spearheading the creation of a dog park.

Perfect Pitch, by Steven Tomlinson

I found this dramatic reading in Richard Florida's, The Rise of the Creative Class. It is reprinted here, with permission, and offered in tribute to a life cut short. Steven Phillips you were much more valuable than a website. I was looking forward to spending the rest of my life with you. I love you.

Perfect Pitch

© 2000 by Steven Tomlinson

The Pitch

For almost a decade, we’ve been offering our customers a deal that’s literally too good to be true. “If you’ve got one brilliant idea, you can roll the dice for a shot at immortality.” For almost a decade, we’ve been talking to talented, driven people. We’ve been talking big money, fast, with no sweat. Limitless, exponential growth. Perfect security. And the envy and admiration of the Big Boys and all the lesser mortals who don’t have the guts or the brains to play. We’ve been talking about our satisfied customers – start-up stars and dot.Commandants – and millions of the best and the brightest have been listening. They’ve seen the vision, they’ve caught the fever and they’ve bought into our non-diversified Deferred-Life Plan.

We’ve got great brand recognition. [Projected slide: IPO] Read Upside. Red Herring. Pick up anything at the airport. Our message is everywhere [Slide: Improved Professional Outlook] – “if you’re not rich by now, you must be dumb or lazy. Or maybe you don’t know the right people. Because once you’re on the right team, it’s just a matter of catching the money as it falls from Heaven.”

We’ve got buzz. [Slide: Impress Peers Overnight] Almost everyone knows someone who knows someone who’s hit the jackpot. And the stories of instant wealth are always streaming through our wireless broadband peer-to-peer network, gathering decimal places along the way.

And we’ve got soul. In fact we’ve got hundreds of thousands of souls. We’ve got the souls of people who put their lives on hold to pursue a dream. [Slide: Instant Permanent Optimism] We’re holding their souls in escrow while they chase after sparkling visions of pure happiness. Because what we’re really selling is fantasy. And the great thing about fantasy is the customer does all the work. The customer designs it. The customer builds it. We’re just the ASP. In fact, the customer is the product. That’s why fantasy is good business.

And that’s why we have to do whatever it takes to defend our market share in the face of recent developments. People won’t buy into the Deferred-Life Plan unless they see the payoff – and suddenly it’s a tough sell. We’re having trouble closing deals – and unless we adapt our pitch, some of our best customers may pull out and go with the competition. Now no one’s forecasting an epidemic of intellectual honesty, but the customers are asking questions – [Slide: Is The Party Over?] – so we need to have answers.

The Market

Remember, we can divide the market into three segments. [Slide: Spectrum graph] Over here we’ve got people with passion. People on a mission from God. People who actually believe in what they’re doing because they love it. People curing diseases and fighting injustice and writing poetry and making the world a better place, even if it means working for free. Forget these people. We can’t afford them.

Over here we’ve got people with drive. Greedy people – people who wouldn’t know passion if it crashed their server – mercenaries, chasing the herd from one gold rush to another, trampling each other on the way. Forget these people. We’ve got them locked up.

I want to talk about these people. [Points to middle of the graph] Reasonable people. People with passion and drive. Here’s a guy who starts with passion – an idea, something useful and beautiful. It comes to him late one night and fills him with joy, because it’s cool. And he’s sure that other people will want this cool thing – so he starts a little business – and sure enough some people want it. So the business grows, and that means more people and investors and the market. And when the herd gets involved – cool isn’t enough. It’s got to be hot. It’s got to be The Next Big Thing. And so our guy with the cool idea is suddenly riding the buzz of the next big, hot, scalable thing and people he’s seen in magazines are talking to him – promising fame and more money than he and his family could ever spend. And surely the prospect of that security is worth some overtime.

So he’s ready to sacrifice. We offer him stock in Deferred-Life, and he makes a rational calculation, and as long as his upside fantasy covers the costs, he buys in – he outsources his fulfillment, and he shifts from cool to hot. And from here on, he’s driven. His vital signs follow the NASDAQ, his vision clouds, and before long he’s making bets with his life that even the craziest VCs wouldn’t touch. And we’ve got him. So we focus our efforts right here. On this calculation. Ignore the bears. We simply put the costs and benefits in perspective, and the customer sees that he needs us now more than ever.

The Plan

Strategy 1. Denial. The simplest strategy is to focus on the fundamentals. Shine the spotlight on some hot prospects and watch the soul-searching evaporate. So what if the market’s moody. Blame it on the Fed. Blame it on sunspots. Blame it on Florida. Nothing’s really changed. Technology rules. So e-commerce is having a rough adolescence. Why worry? Biotech and soft cells and code-morphing optical microsystems are just around the corner. [Slide: Nanotechnology] Miniaturization is the next big thing – and you can’t win if you don’t keep playing. Keep in mind, we’re talking about desperate customers who can barely afford the minimum monthly payments on their maxed-out self-delusion. We’re offering to bump up the limit. And they’ll buy it, because they can’t afford the alternative.

Strategy 2. Sunk Costs. They’re having unauthorized fantasies about a simpler life, but we’re going to remind them what’s at stake. We’re going to rattle their golden handcuffs until we’ve dispelled all doubt. There is no exit strategy. They’ve invested too many sleepless nights and frayed nerves and lost opportunities. They’ve sold their friends and family on Deferred-Life. And they’re fully vested in our definition of success. “If you crap out now, you lose everything – money, respect, and your Elite Status in our Preferred-Customer program. Of course, the successful people may still be polite to you, but they won’t pay quite so much attention – they’ll always be looking over your shoulder.” We have to remind our customers of the penalty for early withdrawal. They’ll conclude for themselves that [Slide: Survival] is the next big thing. And here’s the secret to our success: If fear is your dividend, your shareholders always reinvest.

Strategy 3. Speed. Fear’s great, but frenzy is better. And that’s the real problem with this slump. No frenzy. When the market cools, our customers have time on their hands. Real time. And real time means real reflection. What am I doing? Am I crazy? What does it all mean? And believe me, reflection is the last thing we want. People reflecting in real time recover their passions. They look around and see – real people, real needs – and they may do something surprising. Real time is bad, bad for business. So we’re going to punch the accelerator. Get the wheels spinning again. Fast. Get people back on autopilot. Always on. 24/7. Focused on success, filtering out irrelevant information, impervious to surprise. Deferred-Life customers like speed, because the less they think, the better they feel.

The Payoff

So, the NASDAQ’s down, everyone’s holding their breath, and our competition smells blood. They’re betting that our customers are ready to switch back to reality. They’re going to start phoning at dinner time with their best pitch. [Slide: Important Personal Opportunity] “Do you remember how it all started? How exciting it is to have a good idea? Something cool? Purpose, meaning, a mission that your idea could make someone’s life better? Now that the fog has lifted, do you see where you are? How far you’ve drifted from where you started? Well, for a limited time only, you can come back. Back to passion. Back to people and balance. Back to your life. It’s just as good as you remember.” It’s great marketing – it’s retro, it appeals to self-doubt. It’s good. So we’ve got to be better.

I’d say it’s time to pay some big dividends. Let’s bundle our services and offer our customers a new package deal of fear and fantasy. They’ll double down because they’re in too deep – and we’ll pack up their loyal souls and their frozen assets and ride the bear to the Next Big Thing. And what might that be? Does it matter? As long as it’s not REALITY, we’ll be just fine.

Thoughts on Creative Placemaking for the City of Martinez

M.C. Escher Relativity 1953 Lithograph

When I first considered what a Creative Placemaking plan for the City of Martinez could look like, I began seeing synergy throughout our downtown. And in a random stream of consciousness I threw ideas into an e-mail and hit the send button.

The bottom floor of the Sharkey building hosts the Martinez Arts Association. There is an entire upstairs floor that I see housing our In Motion dance instructors.

Some see the cement quonset hut structures behind the Amtrak Intermodal Station as a sports complex, I see a fully functioning sound stage where environment focused programing is produced.

I see our nascent film festival growing and including an environmental theme to be judged and awarded the John Muir award for best...

Where some fear the exodus of county jobs, I see an opportunity to repurpose the spaces and create affordable living space for creative/artistic people. Where there are tan and bland building walls, I see murals.

I see the City of Martinez radiating with creative talents, and like the sun radiates and all of creation strains to feel it's warmth, I see people being drawn, naturally, to our Downtown Historic District without the need for gimmick or guile.

Like the lithograph depicts, it's all in the way you see things.

Creative Placemaking: A Vision for the City of Martinez Part 2

California's political landscape has changed, dramatically, with the swearing in of Governor Brown. Suddenly the smoldering embers of battles fifty years in the fighting have engulfed the Golden State quicker than the Station Fire of August '09. The question of embracing a "financing tool" that has turned neighbor against neighbor, stymied growth and according to one property owner, put off erstwhile investors, a Martinez Redevelopment Agency, could be settled once and for all with the stroke of a gubernatorial pen.

It's been a busy news cycle.

Meanwhile back to my reading list (have I mentioned just how much my kids hated moving because it meant small U-Haul boxes weighted with books?) I'm really enjoying Richard Florida's, The Rise of the Creative Class. Much of what I've read thus far resonates, i.e., in the chapter on The Power of Place, I ran across a 'manifesto' written by people working in the creative fields, the Creative Class, as Richard has coined. A quick google search led me to an article written about the group so I posted a link to my FaceBook profile. Immediately a young woman in my community, Candice Ferrogiaro (who epitomizes the Creative Class) owner of Citrus Salon, commented we should do that here. I think so too that's why I forwarded the Creative Placemaking white paper to our city manager, Phil Vince and Council Member Lara DeLaney.

Added to the books and reports I'm reading is the Downtown Specific Plan for the City of Martinez. It is in Appendix B - Existing Conditions that further bolsters my position and, in my opinion, behooves our elected officials to revisit in light of the case studies presented in Creative Placemaking. Even though my role as General Plan Update Task Force member is to think more broadly, our Historic Downtown remains a constant theme of our meetings.

As noted in my first paragraph the specter of a Redevelopment Agency in the City of Martinez is looming once again. Emotions run high on both sides of the issue. And a quick search of my name on the Gazette's website will show I've had a hand in that debate. Yet this was before I actually worked for the newspaper and spent my hours downtown listening to merchants and looking at the decline.

Last summer, armed with my BlackBerry and Mino HD, I began chronicling instances of musical involvement in community events and posted many facebook updates and tweets. The most telling comment was from a friend who used to live in Martinez, 'when did Martinez become so cool?' Sure Martinez has been called quaint, but cool?

So to wrap up a post that took too long to write, my vision for the downtown Historic District of Martinez is to transition from a Culture of Quaint to a Culture of Cool. Between Florida's book and the National Endowment for the Arts I am convinced the answer to our economic malaise rests on adopting a Creative Placemaking plan. The fact that grant monies are currently available to communities who encourage and adopt  creative placemaking means no matter where the redevelopment conversation goes, change and growth aren't dependent on the outcome.

I'll go into specifics next.

Creative Placemaking: A Vision for the City of Martinez Part 1

In November the Martinez Arts Association asked to speak before the Economic Revitalization subcommittee, of which I'm part, to pitch the idea of turning the Sharkey Building into a center for the arts. The building, registered on California's Register of Historical Resources, has proven to be a challenge for the City of Martinez.

Also in November a Contra Costa Times print headline "Downtown Martinez Suffers Another Blow" ran.

Months back I mentioned being on the General Plan Update Task force for the City of Martinez and I envisioned using this space to chronicle the process. Lots has happened since that I wont get into, the most significant was a hospice referral for my mother in July and her death in October. Life has a way of interfering. But I'm more than three quarters of the way back in the saddle with a brain no longer looking for ways to fix my mom. Because that's who I am at my core, a problem solver.

In my last post I mention two of David Meerman Scott's books, it was in The New Rules of Marketing & PR that I was introduced to National Resources Defense Council (NRDC). I looked them up on Twitter and Facebook and added them to my information network. That's how I ran across Kaid Benfield's blog post, Arts-driven revitalization in Kentucky and as I read through it and Kiad's links to the National Endowment for the Arts and The Mayors’ Institute on Community Design , synapses began firing.

The City of Martinez already has a diverse artistic community; actors, filmmakers, writers, musicians, painters, sculptors, dancers, graphic designers, glass blowers and the list goes on. If I'm reading this correctly, and my intiution tells me I am, the City of Martinez is already positioned for it's long over due renaissance.

I'll sign off for now with this last bit: there are a whole lot of but fors in this story; I don't believe in coincidence...

Happy New Year!

Wow, did you see what was going on tonight on Twitter? It was real-time crowdsourcing for bloggers (you can check it out by clicking #blogchat). Tons of great information, tips, encouragements, acknowledgments, collaboration, in short it is/was everything I'd imagine an artist colony to be. And isn't that what social media really encourages? Artistic expression?

Okay, it's no secret that I am a HUGE social media fan. And as it is the New Year and all, I think some acknowledgements and thanks are due. To all of the thought leaders who've made navigating these uncharted social media waters easier for this N00bz (a bit of an inside joke between me and my newest #cms pals) to navigate, thank you.

Joel Comm - author of Twitter Power
I can, with vivid recollection, remember the Newsweek cover and coverage of the Jonestown Massacre; Jim had convinced too many people to do what has now been coined "drink the koolaide". I was in high school and felt deep sorrow for the people whose lives had been cut down by a madman; thus began my addiction to news. The Internet, cable news, the events of 9/11 and my son Noel enlisting in the Navy reinforced the addiction.

By the time Joel's book came out in '09, after the Mumbai shootings, I was sold. Never before could I recall a time when individuals had so decisively wrested information control away from traditional media outlets. I had just accepted the position as VP of Public Relations for Worth A Dam and needed to know what Twitter was all about. Oh, and the forward by Anthony Robbins really sealed the deal; unfortunately I don't have video of my firewalk so people will have to take me at my word, I did it and it was very empowering!

Now there are many "Tweeps" that I need to thank for so much that I fear an academy moment and promise I will complete my "Thought Leaders list" and post it, but here in order of memory...

Glen Gilmore - Apart from Glen's dashing east coast looks (suck it up ladies he's married) Glen demonstrated a generosity of time and spirit, a true mentor. Here I was a true Twitter N00bz and Glen embraced my voice and took time to respond. A gentleman and scholar that I look forward to meeting ILR.

Thanks to Glen I've been introduced to the works of Richard Florida and look forward to bolstering my position with the #CityofMartinez in embracing our own core creative community. More on that in a subsequent posts...

Reg Saddler - Sorry Reg, I think I was enthusiastically tweeting (in true woohoo fashion) from the Embarcadero as I made my way into the City (if you have to ask - #fail) for Fleet Week '09 when you were intrigued enough to follow. Again like Glen, Reg is accessible and will respond. Added bene Reg is humble, believe me, as a single parent you get it. Pretty sure the moniker N00bz wouldn't cross his mind (or if it did, he wouldn't have Tweeted it). Reg, wishing you and the kids all the best for '11; but dude, if we're meeting IRL it'll have to be here on my turf, brrr! HNY!

Guy Kawasaki - Seriously if you have to ask, check your social media credentials at the door. Really looking forward to the release of Enchantment.

David Meerman Scott - who showed me that I could selectively post updates (Tweets) to Facebook by downloading an app and typing #fb. The fact that David had worked in an executive capacity in an industry I wanted to crack was completely missing at the moment. At the time I wasn't into TweetDeck or HootSuit and I could just imagine my facebook friends gunning for me for posting randomness (although if you ask my kid that is what I routinely post). Now if that were the only thing he taught me (ok I was just one of 40k + followers) that would've been golden.

But on my bookshelf and on my recommended reading list are two volumes penned by David, The New Rules of Marketing and PR and Real-Time Marketing and PR, for fear of sounding like I'm pandering (those who know me know I don't sprinkle praise liberally) Brilliant! David distills, in actionable chunks, the keys to leapfrogging to the top of social media maze. I promise the money you spend investing in David's books will be returned in ways incalculable.

Chris Brogan - I've been in sales for close to fifteen years (longer if I counted retail experience). I've had wonderful success and not so good fits. The book by Chris Brogan and Julien Smith, Trust Agents, really broke it down for me. I could focus my time on MY bottom line (not my authentic self) or find a better fit. Even though the N00bz tag was a slur, it wasn't too far off the mark. My life has been dedicated to tending to the needs of others. So, yes, I am a newbie, but and most importantly, I'm not ignorant of that fact. That is why I seek out the company of others (mentors). Again tremendous thanks to Tony Robbins for suggesting I could shorten my learning curve by adopting (modeling) the best practices of leaders in the field I was interested in.

Yikes! I've nuked my own rules of easily digestible chunks for this blog. Chris Voss - I promise you haven't escaped these laurels. But I need to wrap for now. Happy New Year! And when you get up to Ess Eff, call me.

That's it for now. Love and best wishes for 2011!

Linda

Stewardship: In The Beginning; Conserving the Creation

Every time I see a breathtaking sunset, an enormous moon filled sky, fox, deer, hawk, I remember the phrase “In the beginning God created” and I am filled with awe…

I forget how old I was the day I was in a doctor’s office with my grandmother and I saw an illustrated book of the bible. The inside cover had a sleeve, like a library book, but instead of a check out card there were prepaid postcards to request ‘additional information.’ My Daddy was surprised the day a door to door salesman knocked, asking for me. I loved those books.

I also forget how old I was the first time I saw a sponsorship packet for the World Wildlife Fund; I learned whales, polar bears and panda bears needed my protection. I became adept at filling out ‘for more information’ cards, I was always rewarded with stickers of animals I fell in love with.

I generally stay away from publicly discussing my deeply held beliefs because inevitably one of two things happen, simple conversation turns into a heated debate or I am beaten over the head with ‘science.’ As an INTJ the leap of faith required to cover the chasm called “the missing link” is far greater than looking at the diversity of our planet, its inhabitants and attribute the marvels of creation to a creator.

I have said ‘I’ way too many times on this blog but soon I’ll be working with folks as we try and develop a blueprint for growth for the City of Martinez. It just feels right that I share a bit about what’s important to me and why. Of the few posts I’ve written, this has been the most challenging for me personally. I mentioned on my facebook page, one afternoon not that long ago, that I don’t do emotion easily; how I feel about the natural world is pure emotion. How I will communicate about conserving open space, wildlife corridors and wildlife will be from an emotional point of view.

And not everyone will get it.

In the beginning God created; in the hierarchy of creation I am told I am more valuable than the sparrows, but God is still mindful of the sparrow. Who am I to not be equally mindful…

Stewardship: My Secret Garden, choked with weeds of neglect

Three months ago I was taking my afternoon walk around the creek when I noticed two very large truck tires in the water. Just the night before a group of teens from our Environmental Studies Academy  (14 minutes into regular meeting) gave a presentation to the city: Clean Water Program - Student Public Service Announcement. The PSA the students are developing is about litter in Alhambra Creek. I’m a sucker for fresh faces embracing a proactive role in maintaining our natural environment; I emailed our city engineer working with the kids about the tires.

After having helped organize two tree plantings, two beaver festivals and one 4th of July Parade, I’ve learned free labor is a god send and the email response seemed to be just that.

From: XXXX
Sent: Thursday, May 06, 2010 3:43 PM
To: XXX
Cc: XXX; lindajmeza@XXX
Subject: FW: Tires in creek

Mary, can you forward this request to the weekend cleanup crew and tell them to be extra careful around the dam.

Thank You

XXX

A local LDS ward was working with Friends of Alhambra Creek on a service project and they were interested in helping clear debris from the creek, tires and all. I explained where the tires were and looked forward to seeing busy hands that Saturday morning. Instead I received a terse email from the stewards of this particular stretch of the creek.

From: XXX
Sent: Friday, May 07, 2010 5:55 AM
To: lindajmezaXXX
Cc: XXX
Subject: Your request about the tires was forwarded to me

I have been working hard to keep them OUT of that area (they wanted to lower the dam by a foot). Please let XXX know specifically where the tires are.

XXX

Today this stretch of Alhambra Creek is overgrown, littered with debris and filled with stringy algae.

People willing to help clean the creek are discouraged from doing so because it may disturb the pond’s nocturnal inhabitants. Instead of employing a system wide solution, these stewards have dedicated their full focus and public resources on one aspect of the environment.

It’s never just about one thing, nor should it be…

Nature is Nurture

After Northrop I went to work for FHP, Inc. in Cerritos. I had parlayed my knowledge of Paradox (in non-geek speak it was the relational database program) into a new job. It was while at FHP that I was offered the opportunity to move my family to the Bay Area. I jumped at the chance.

I’m not going to get into the decision making process that finally led us to Pleasant Hill near Diablo Valley College. However, what is germane is my reaction the first time I crossed over from the Berkeley side to the Orinda side of the Caldecott Tunnel. Los Angeles and its suburbs hadn’t prepared me for tree lined hills and grassy meadows where deer could be seen grazing as your car zipped by at 65mph. We all fell in love.

Our apartment community was close to the creek and landscaped with liquidambers. Early one Saturday morning movement in the tree outside my bedroom window caught my eye; I watched, puzzled, as a bird appeared to scale the trunk of the tree. I can remember thinking the black and white ladder affect of its feathers was different from any bird I was familiar with when, suddenly, it stopped scaling and pecked. My whispered screams for my kids meant there soon was a dogpile on top of me. The four of us watched in amazement as the downy woodpecker scaled and pecked a bit more. After that morning Wild Birds Unlimited became our favorite hangout.

My Stokes “Beginners Guide to Birds” has seen better days but armed with it and our Bay Area Bird Guide we were soon on the trails, walking from Pleasant Hill to Hidden Lakes looking for new birds to identify.

Many years and miles later I was surprised by a call from Naval Station Great Lakes. Noel just called to say there was a northern cardinal outside of his barracks window. This late winter 2002.

From the National Wildlife Federation, Be Out There, campaign: Be Out There’s mission is to return to the nation’s children what they don’t even know they’ve lost: their connection to the natural world. Kids today spend twice as much time indoors as their parents did, missing out on the simple pleasures and lasting mental and physical health benefits of daily outdoor time.

What We Do - National Wildlife Federation

Urbanization and conflict resolution

Going to check out our first Tuesday's Blues Days but I wanted to leave folks with this trailer from local filmmaker Don Bernier highlighting the potential pitfalls of urban development. Be on the watch for celebrity cameos of the two and four footed kind.


TRAILER: The Concrete Jungle from Don Bernier on Vimeo.

Stewardship: No it’s not just a stupid effing mouse…

For the first meeting of the general plan update task force we were each given a homework assignment: “Telling My Story” an introduction in short story form touching on; where we’re from, hobbies and interests, community group affiliations, occupation, special skills and expertise and ‘anything else that could help people get to know you better’. I think I’ve covered those here as well so I’m optimistic my choice of stewardship as a focus isn’t surprising.

Ten days ago I overheard a comment about our marina and the dredge ponds as I left Starbucks on my daily hike with my dogs Baron and Snoop. There are times when I’d love to be able to just stop, turn and say “it’s never just about one thing” instead I tossed my frustration out to the twitterverse and went about my day.

This comment stands out for me not because it was unique, negative reactions from people who perceive an aspect of the natural world as an impediment to “progress” are common, but it highlighted an ignorance of the greater than fifty year history of our dilapidated marina and pier. The current state of general disrepair and neglect was decades in the making, long before some stupid effing mouse chose to reclaim its rightful place in our marshlands and wetlands.

"Those who don't know history are destined to repeat it." ~Edmund Burke.

Unfortunately the final work product developed by the task force will have zero bearing on the development of the Alhambra Highlands project. Some very smart people have already voiced concerns regarding drainage and sluff when contemplating the removal of 650 trees and grading hill tops. I see it from a different perspective. I look at the removal of 650 live oak trees, presumably many of which are acorn granaries, as setting the stage for future human/wildlife conflict similar to what’s happened in Rossmoor.

Years from now the comment will be, ‘they’re just stupid effing woodpeckers’ and my response will still be it’s never just about one thing…

Educating Rita: The Road to Political Advocacy

Back in April I had a surprise Facebook friend request from someone I knew twenty years ago. I had just divorced and took a job at Northrop Corporation, B-2 Division. I held entry level positions, housekeeping, copy center and finally data monitor. Looking back, hindsight being what it is, I can say that my time working with the trainers and engineers in the Integrated Logistics Department was, and continues to be, life altering.

I owe a debt of gratitude to one man, E.L. Wells, who saw something in the girl who copied his documents and offered to teach her how to use a computer. That one skill has opened doors of opportunity that otherwise would have remained closed to a single mother of three with a high school diploma. This was the late 80’s, before Al Gore invented the internet and the world’s knowledge became my pearl. Ernie used to nag me to rent the movie Educating Rita (I have yet to see it) but I understand the parallels.

Long before I learned about keystones I knew about cornerstones and foundations. That is what Ernie gave me and again I am grateful beyond measure. I’ll leave discussions of recent life altering events for another occasion.

The time I spent working around war worn veterans deepened my admiration for our nation’s armed forces and I began grooming my young family for a life of service. Two of my three children enlisted in the United States Navy post 9/11. My emotions have run the gamut between pride and dread ever since. Every day my children were in a theater of war or training their fellow citizens I knew the gnawing fear of not being able to protect them from what the world was willing to throw their way. Not an easy thing for a parent accustomed to slaying the dragons of childhood.

I brought these life experiences with me the day I learned the City of Martinez was seeking a depredation permit for a colony of beavers. Suddenly, like the loosening of the floodgates people were envisioning, I felt the rush of purpose and found something I could protect. I went to bed as someone politically aware and awoke as someone politically active.

NATURE | Behind the Scenes of "Hummingbirds" | PBS

Gorgeous video, great suggestion Bill, thank you!

General Plan Update Task Force

Last year when I was in Santa Cruz inspiration for a blog struck and suddenly I was on the phone with Go Daddy registering the .com domain name. A year later much has changed; what I envisioned as a launching pad for a book and video with a virtual storefront is morphing into something completely different.

Back in February I learned the City of Martinez would be updating its General Plan. Part of the process included the formation of a task force comprised of 17 individuals representing various interests and geographic areas of Martinez. I expressed an interest and in May I received an email congratulating me on being one of the 17 chosen from a field of 54 applicants.

In the later part of this month our task force will take a field trip to familiarize ourselves with the various elements that make up a General Plan: Land Use, Circulation, Housing, Conservation, Open Space, Noise, Safety and Other Elements. For those familiar with the role I played in the formation of Worth A Dam and the ultimate détente between the City of Martinez and the now world famous ‘Martinez Beavers’ you can probably determine which of these elements are of a special interest to me. That’s why Untamed Martinez still works for a blog/domain name.

But as religious readers of the Martinez News-Gazette know, I do more than hike with my dogs in the hills above the Carquinez Straits or dabble in sales and marketing discussions on Twitter. As in the case of this blog’s focus my community identity has morphed from ‘beaver lady’ to ‘ad lady’. I’m in the trenches with business owners and entrepreneurs; I also carry their voices into this process.

The blog still needs an identity so expect cosmetic changes soon but I’ve learned that when my muse speaks I heed his voice. Waiting until I’ve nailed down my blog design before I begin, oh blogging, is just silly.

Full Circle

Seems there's talk afoot that the Department of Fish and Game will be reviewing it's beaver management policy. Two years ago, giving an off the cuff interview to the Contra Costa Times I dreamed of taking on beaver management at the federal level, this is a good start.

TOOTHY SMILES ABOUND AT BEAVER FESTIVAL
Reporter: By Simon Read Contra Costa Times

Sunday 8/3/2008
By Simon Read
Staff Writer
　
Leave it to Martinez to celebrate beavers.
　
Worth A Dam, the local nonprofit dedicated to keeping the critters in Alhambra Creek, hosted a Beaver Festival on Saturday afternoon at the corner of Alhambra Avenue and Marina Vista, near where a famous family of Martinez beavers live. Organizers hope the festival becomes an annual event.
　
"This is fantastic, " Martinez Councilman Mark Ross said. "How perfect is it for the hometown of John Muir to be hosting a Beaver Festival? I'm really happy with our furry residents " When I tell people I'm from Martinez, they smile and ask me, 'How are the beavers?'"
　
Nearby, attendees gathered along the banks of the Alhambra Creek and gazed at one of the dams built by the celebrated semi-aquatic rodents.
Being nocturnal, however, the beavers did not make an appearance during the afternoon.
　
"They bring people together, " said Martinez resident Irene Bergamini.
"I don't see any problem with them being here as long as they don't cause any flooding."
　
Resident Greg Church said the beavers have helped bring people to downtown Martinez.
　
"We come downtown now to have Mexican food and wander over here to see the beavers, " he said. "My parents are visiting in October from Arizona. My mother knows all about them -- she's told me she wants to see the beavers."
　
Worth A Dam spokeswoman Linda Meza said she hopes people walked away from Saturday's event with a better understanding of the cute critters in the creek.
　
"We want people to be aware that the beavers are not secure in their habitat, " she said. "The City Council still might try and get rid of them, or moving vegetation across the creek could disrupt them. We also want to advocate at the federal level against euthanasia being the only means of control."
　
The more than 100 festival attendees wandering around the booths Saturday afternoon seemed to support the beavers. Many wore T-shirts with pictures of the animals on them. Activities included performances by local musicians, educational displays on the Alhambra Creek watershed, guided tours of the two beaver dams in the area, and a make-your-own beaver tail booth.
　
Igor Skaredoff of Friends of Alhambra Creek said it's important for Martinez residents to recognize the creek's importance.
　
"We want the creek and community to benefit one another, " he said. "If we treat the creek well, the creek will respond in kind."